After four years of deliberation, the General Data Protection Regulation (GDPR) was officially adopted by the European Union in 2016. The regulation gave companies a two-year runway to get compliant, which is theoretically plenty of time to get shipshape. The reality is messier. Like term papers and tax returns, there are people who get it done early, and then there’s the rest of us.

Best quote.

“ARE YOU KIDDING? IF WE TOLD THEM HOW WE WERE USING THEIR DATA, THEY’D NEVER GIVE IT TO US IN THE FIRST PLACE.”