When Instagram announced IGTV, its standalone app for long-form vertical video, the comparisons to YouTube were inevitable. YouTube is the go-to platform for video content, from young web users to creators; services like Vimeo or even Twitch can’t match its sheer size or popularity. But Instagram — a company with a proven habit of eating its competition — is already proving itself to be a savvy competitor by going after internet celebrities. According to creator Marques Brownlee, while there’s no better place for a video creator in 2018 than YouTube, IGTV has the most potential to become a second home.