Today is World Emoji Day, and to get in on the fun, Apple has replaced all of its executives’ headshots with Memoji versions of their faces. Technically, Memoji are not the same thing as emoji. They’re Apple-exclusive characters that are made in the same style as real emoji, and they can’t be included in text or widely shared, like emoji can be, without turning them into an image. But as far as goofy promos go, we’re talking about a made-up holiday anyway, so I think it works.