Chris Taylor, like any Nintendo fan, is hyped to see that Super Smash Bros. Ultimate is shaping up to be mashup fighter of epic proportions, but unlike most of us, the 21-year-old is not sure he’ll live long enough to see the Switch game on store shelves. Taylor has terminal cancer and has been given months to live, so his friends started a social media campaign to get Nintendo’s attention.
On Friday morning, Twitter posted a single word to its Twitter account: “The.” Average users began replying, telling a story one word at a time. When it was done, the first thread read: “The beginning of the end is near. Yay.”